In-depth Interviews (IDIs)

In-depth Interviews (IDIs)

In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews by our Moderators with a small number of respondents to explore their perspectives on a particular idea, program, or situation. These in-depth interviews offer the opportunity to capture rich, descriptive data about people’s behaviours, attitudes and perceptions, and unfolding complex processes. They can be used as a standalone research method or as part of a multi method design, depending on the needs of the research. The moderator ensures conversation with the respondents by means of a thoroughly designed discussion guide comprising of open-ended questions. IDIs provide preliminary information that can be further analyzed and used for developing survey(s) for quantitative approach.

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Qualitative Services

We offer below services to our clients


Recruitment

Recruitment- The process by which respondents or participants are screened and selected against Read More

Moderation

Moderation/Facilitator - The person who runs a group discussion or focus group. She or he is Read More

In-depth Interviews (IDIs)

In-depth Interview – In-depth interviewing is a qualitative research technique that involves conducting Read More

Focus Group Discussions (FGDs)

Focus Group Discussion - A focus group is a research technique used to collect data through group Read More

Dyads/Triads

Dyads/Triads- It’s a type of qualitative interviewing approach that consists of a moderator and two or Read More

Telephonic depth Interviews (TDIs)

Telephonic Depth Interviews- Telephone depth interviews or TDI’s follow the exact pattern of an in Read More

Mystery Shopping

Mystery Shopping - A research technique allowing businesses to evaluate the quality of the service they Read More

Ethnographies

Ethnographies- The ethnographic approach to qualitative research comes largely from the field of Read More

Online Focus Group Discussions

Online focus group discussions- Focus group interview is a type of qualitative research which helps Read More

Online Research Communities

Online Research Communities - Qualitative and exploratory nature of this tool is focused on a targeted Read More