Central Location Test (CLTs)

Central Location Test (CLTs)

Central Location Test (CLT) is one of quantitative research methodologies. The terms "central location test" or "hall test" refer to consumer tests conducted in specially adapted facilities in convenient locations where larger groups of people can be gathered.

Qualified respondents / interviewees are normally centralized in a certain place to take face-to-face interviews. Before conducting the interview, interviewers are well-trained by research staff to increase their interview skills and avoid affecting on the respondents' ideas through the interview. As the interview is conducted in a certain place, it is easier to manage whole process of the interview as well as dealing with unexpected situations.