A research technique allowing businesses to evaluate the quality of the service they and their competitors provide to customers. It involves trained professional researchers posing as real customers, assessing the nature and quality of the service they receive and reporting this in aggregate form to the client. Main objective of conducting a Mystery Shopping exercise is to evaluate the quality of service that has been provided to the customer or to provide information about various operational aspects, so that the services offered to the customer can be improved. This objective is achieved either by simple observation at point of sale or by making an enquiry or purchase. Mystery shopping study is accomplished through Mystery shoppers, who act as prospective customers
We have built a very strong database of Mystery shoppers across Asia, Middle East & European countries.
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