In-depth Interviews (IDIs)

In-depth Interviews (IDIs)

In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews by our Moderators with a small number of respondents to explore their perspectives on a particular idea, program, or situation. These in-depth interviews offer the opportunity to capture rich, descriptive data about people’s behaviours, attitudes and perceptions, and unfolding complex processes. They can be used as a standalone research method or as part of a multi method design, depending on the needs of the research. The moderator ensures conversation with the respondents by means of a thoroughly designed discussion guide comprising of open-ended questions. IDIs provide preliminary information that can be further analyzed and used for developing survey(s) for quantitative approach.