Telephonic depth Interviews (TDIs)

Telephonic depth Interviews (TDIs)

Telephone depth interviews or TDI’s follow the exact pattern of an in-depth interview. It is a one-on-one discussion between a respondent and an interviewer, conducted over the phone instead of in-person. At times, highly selective participants, could be hard to reach or to initiate a discussion about complex topics; this is where Telephonic Depth Interviews come into play. On most occasions, while conducting TDIs, the study is kept confidential, whereby the survey sponsor name is kept confidential to avoid bias. Prior permission and consent of the respondent to record interviews is taken.

Thus, we provide digital audio recording of all the completed interviews, along with transcripts if required, to help our client verify and evaluate the authenticity of the interviews.