Qualitative Services

Qualitative Services

Qualitative research usually uses unstructured or semi-structured techniques to collect data. The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behavior. The main objective of adopting qualitative research approach is to help market research firms and end-clients to simplify their marketing communication strategies, creating ideas for product enhancement, trace customer expectations about a product or service, and to know (customer) opinion on suitability of a product.

We have a team of competent and skilled members who have been working in the field of qualitative research for a very long time. Due to this, they have a lot of experience and understanding about how a market functions. In the field of qualitative research, we have successfully helped both new and established brands to gain a better understanding of the market scenario.

Here, we offer comprehensive qualitative market research to brands so that they can explore market potential and trends in a strategic manner. We operationalized and executed a large number of qualitative research studies, including end-to-end, for MR agencies and end-clients. We provide dedicated (resource teams) for individual projects, including qualified recruiters, moderators and project managers. In case of end-to-end qualitative research projects, the team size can be enhanced to include Research Analysts under expertise of an experienced Research Director.

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Qualitative Services

We offer below services to our clients


Recruitment- The process by which respondents or participants are screened and selected against Read More


Moderation/Facilitator - The person who runs a group discussion or focus group. She or he is Read More

In-depth Interviews (IDIs)

In-depth Interview – In-depth interviewing is a qualitative research technique that involves conducting Read More

Focus Group Discussions (FGDs)

Focus Group Discussion - A focus group is a research technique used to collect data through group Read More


Dyads/Triads- It’s a type of qualitative interviewing approach that consists of a moderator and two or Read More

Telephonic depth Interviews (TDIs)

Telephonic Depth Interviews- Telephone depth interviews or TDI’s follow the exact pattern of an in Read More

Mystery Shopping

Mystery Shopping - A research technique allowing businesses to evaluate the quality of the service they Read More


Ethnographies- The ethnographic approach to qualitative research comes largely from the field of Read More

Online Focus Group Discussions

Online focus group discussions- Focus group interview is a type of qualitative research which helps Read More

Online Research Communities

Online Research Communities - Qualitative and exploratory nature of this tool is focused on a targeted Read More