It’s a type of qualitative interviewing approach that consists of a moderator and two or three respondents. The moderator drives the discussion, to ensure that each respondent has sufficient time to talk. Sometimes this method is used to pair people holding opposing opinions. This method offers same benefits of in-depth interview (IDI), along with discussion among respondents, owing to exchange of their thoughts on the same topic. Generally, people involved in the discussion have some relationship that could be related with work, family, interest etc. One should take adequate care while recruiting respondents for this kind of qualitative techniques – wherein respondents should exhibit similar interests and behaviors.

A triad, comprises three respondents having either same or different beliefs, and feelings about the topic of discussion. In case any conflict happens, there could be agreement among two out of the three respondents, whereas the third respondent could have a totally different point of view. This technique allows exploring the topic in much more depth and detail. At the same time, because of a few participants – two in case of Dyad and three in case of Triad it also allows each participant to share their perception in much more depth, as compared to mini-group or focus group discussion. This approach provides some of the interpersonal stimulation afforded by groups, yet allows the interviewer to cover topics in some depth.

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Recruitment- The process by which respondents or participants are screened and selected against Read More


Moderation/Facilitator - The person who runs a group discussion or focus group. She or he is Read More

In-depth Interviews (IDIs)

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Focus Group Discussions (FGDs)

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Telephonic depth Interviews (TDIs)

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Mystery Shopping

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Online Focus Group Discussions

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Online Research Communities

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