The process by which respondents or participants are screened and selected against certain criteria which persuaded to get quality data. We follows robust recruitment practices, whereby respondents are informed in advance about the topic under discussion, its objectives, and all information related thereto. Respondents are also assured about the confidentiality of information that they have provided.

Client-specific information sources and data are assigned utmost confidentiality. It is ensured that such data and information sources provided by clients are kept firmly confidential and not misused under any conditions. We understand that client databases and all information mentioned therein is highly sensitive and private, and hence our company has systems in place to keep clients updated on usage of databases thus received and set-up systems in place to store questionnaires in a secure manner. We assign utmost priority to the personal data provided by respondents and is not used for any purpose other than that for which the respondent has given his/her consent.

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Qualitative Services

We offer below services to our clients


Recruitment- The process by which respondents or participants are screened and selected against Read More


Moderation/Facilitator - The person who runs a group discussion or focus group. She or he is Read More

In-depth Interviews (IDIs)

In-depth Interview – In-depth interviewing is a qualitative research technique that involves conducting Read More

Focus Group Discussions (FGDs)

Focus Group Discussion - A focus group is a research technique used to collect data through group Read More


Dyads/Triads- It’s a type of qualitative interviewing approach that consists of a moderator and two or Read More

Telephonic depth Interviews (TDIs)

Telephonic Depth Interviews- Telephone depth interviews or TDI’s follow the exact pattern of an in Read More

Mystery Shopping

Mystery Shopping - A research technique allowing businesses to evaluate the quality of the service they Read More


Ethnographies- The ethnographic approach to qualitative research comes largely from the field of Read More

Online Focus Group Discussions

Online focus group discussions- Focus group interview is a type of qualitative research which helps Read More

Online Research Communities

Online Research Communities - Qualitative and exploratory nature of this tool is focused on a targeted Read More