Brand Mapping

Brand Mapping

Brand Mapping is very effective and efficient tool for marketers. Brand mapping is a technique for visualising the relationships between brands. This is invaluable for understanding who your biggest competitors are, and what the key factors are which differentiate one brand for another. Brand mapping, often referred to as correspondence analysis, enables us to graphically show the different values attached to a range of competing brands.

Perceptual brand mapping is the visual plotting of specific brands against axes, where each axis represents an attribute that is known to drive brand selection. Because brand mapping creates such a concise summary of significant amounts of information.