Brand Mapping

Brand Mapping

Brand Mapping is very effective and efficient tool for marketers. Brand mapping is a technique for visualising the relationships between brands. This is invaluable for understanding who your biggest competitors are, and what the key factors are which differentiate one brand for another. Brand mapping, often referred to as correspondence analysis, enables us to graphically show the different values attached to a range of competing brands.

Perceptual brand mapping is the visual plotting of specific brands against axes, where each axis represents an attribute that is known to drive brand selection. Because brand mapping creates such a concise summary of significant amounts of information.

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Data Analysis & Report Writing

There are a variety of specific data analysis method, some of which include are:-

Brand Mapping

Brand Mapping is very effective and efficient tool for marketers. Read More

Chaid Analysis

CHAID, (Chi Square Automatic Interaction Detection) is a technique whose original Read More

Cluster Analysis

Cluster analysis finds groups of similar respondents, where respondents are Read More

Conjoint Analysis

Conjoint analysis is an advanced market research technique that gets under the skin Read More

Correlation Analysis

Correlation analysis is a method of statistical evaluation used to study the Read More

Discriminant Analysis

Discriminant Analysis is statistical tool with an objective to assess to adequacy Read More

Factor Analysis

The Factor Analysis is an explorative analysis. Much like the cluster analysis grouping Read More

Multidimensional Scaling

Multidimensional scaling (MDS) can be considered to be an alternative Read More

Regression Analysis

In marketing, the regression analysis is used to predict how the relationship Read More