Online Focus Group Discussions

Online Focus Group Discussions

Focus group interview is a type of qualitative research which helps clients to understand consumers thoroughly. By moderating respondents, hidden viewpoints can be turned out from debates among these respondents that we cannot get from quantitative research studies.

In recent times, online focus groups have used very frequently and have become the choice of researchers. This methodology has made it possible to acquire qualitative information online. The development has found to be very promising owing to sophistication and speed of new technology, as well as due to participant readiness, since it has found to be more feasible and convenient for them to share their opinions over the Internet instead of face-to-face discussions or over phone.