Online Focus Group Discussions

Online Focus Group Discussions

Focus group interview is a type of qualitative research which helps clients to understand consumers thoroughly. By moderating respondents, hidden viewpoints can be turned out from debates among these respondents that we cannot get from quantitative research studies.

In recent times, online focus groups have used very frequently and have become the choice of researchers. This methodology has made it possible to acquire qualitative information online. The development has found to be very promising owing to sophistication and speed of new technology, as well as due to participant readiness, since it has found to be more feasible and convenient for them to share their opinions over the Internet instead of face-to-face discussions or over phone.

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Qualitative Services

We offer below services to our clients


Recruitment- The process by which respondents or participants are screened and selected against Read More


Moderation/Facilitator - The person who runs a group discussion or focus group. She or he is Read More

In-depth Interviews (IDIs)

In-depth Interview – In-depth interviewing is a qualitative research technique that involves conducting Read More

Focus Group Discussions (FGDs)

Focus Group Discussion - A focus group is a research technique used to collect data through group Read More


Dyads/Triads- It’s a type of qualitative interviewing approach that consists of a moderator and two or Read More

Telephonic depth Interviews (TDIs)

Telephonic Depth Interviews- Telephone depth interviews or TDI’s follow the exact pattern of an in Read More

Mystery Shopping

Mystery Shopping - A research technique allowing businesses to evaluate the quality of the service they Read More


Ethnographies- The ethnographic approach to qualitative research comes largely from the field of Read More

Online Focus Group Discussions

Online focus group discussions- Focus group interview is a type of qualitative research which helps Read More

Online Research Communities

Online Research Communities - Qualitative and exploratory nature of this tool is focused on a targeted Read More