Moderation

Moderation

The person who runs a group discussion or focus group. She or he is responsible for ensuring the smooth running of the discussion, managing the group process and dynamics, introducing relevant issues and ideas for response by the group, and for ensuring that the client's objectives are addressed to respondents. We recognize that selection of a moderator is important to organize successful depth interviews and/ or focus group results, owing to which there is a requirement for highly experienced and trained moderators.

The term 'facilitator' is also used for a research group leader. The terms moderator and facilitator are sometimes used interchangeably but they relate to subtly different skill sets and applications. That is, 'facilitators' manage group processes and tasks, but are not responsible for the content and the outcomes of a group - so this term is often used for someone running a brainstorming or workshop group.

We recognize that selection of a moderator is important to organize successful depth interviews and/ or focus group results, owing to which there is a requirement for highly experienced and trained moderators.

'Moderator' implies greater control, direction and responsibility for outcomes. There is some emerging preference for applying the term 'facilitator' to many forms of qualitative market research, because it suggests a more open and a less controlling position being taken by the researcher over participants.

Our moderators are experts in defining research purpose, professional in writing the screening survey, experienced in developing discussion guide, are capable of turning raw data and responses into actionable insights after thorough analysis and Adherence to research industry standards, guidelines and codes of conduct