Regression Analysis

Regression Analysis

In marketing, the regression analysis is used to predict how the relationship between two variables, such as advertising and sales, can develop over time. Business managers can draw the regression line with data (cases) derived from historical sales data available to them.

The purpose of regression analysis is to describe, predict and control the relationship between at least two variables. The basic principle is to minimise the distance between the actual data and the perditions of the regression line. Regression analysis is used for variations in market share, sales and brand preference and this is normally done using variables such as advertising, price, distribution and quality.

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Data Analysis & Report Writing

There are a variety of specific data analysis method, some of which include are:-


Brand Mapping

Brand Mapping is very effective and efficient tool for marketers. Read More

Chaid Analysis

CHAID, (Chi Square Automatic Interaction Detection) is a technique whose original Read More

Cluster Analysis

Cluster analysis finds groups of similar respondents, where respondents are Read More

Conjoint Analysis

Conjoint analysis is an advanced market research technique that gets under the skin Read More

Correlation Analysis

Correlation analysis is a method of statistical evaluation used to study the Read More

Discriminant Analysis

Discriminant Analysis is statistical tool with an objective to assess to adequacy Read More

Factor Analysis

The Factor Analysis is an explorative analysis. Much like the cluster analysis grouping Read More

Multidimensional Scaling

Multidimensional scaling (MDS) can be considered to be an alternative Read More

Regression Analysis

In marketing, the regression analysis is used to predict how the relationship Read More